June 18, 2007

Bell's Mobile Take-Back program to donate a dollar per phone to WWF-Canada

TORONTO, ONT-Bell Canada has announced that it will donate one dollar to World Wildlife Fund-Canada for every mobile phone or personal digital assistant (PDA) returned through the company's Mobile Take-Back program. Launched in 2003 and available at all Bell stores, the program diverted almost 100,000 phones and 21 tonnes of batteries from landfill sites last year alone. Mobile phones collected through the Bell Mobile Take-Back program are refurbished for reuse or dismantled and recycled. Now, every phone returned through the program will mean a donation to support WWF-Canada's continuing climate change and conservation work. Bell will also draw on WWF-Canada's technical expertise to help strengthen its climate change strategy and activities, including efforts to document and communicate the climate change benefits of teleconferencing, energy monitoring and electronic billing. The company estimates that in 2006, its electronic billing enrolments eliminated the need for 16.6 million pieces of paper and prevented 468 tonnes of greenhouse gas emissions from entering the environment. More information on the Mobile Take-Back program is available on-line at bell.ca/takeback.

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