June 11, 2007

Bullfrog Power makes clean energy leap into Alberta

Bullfrog Power, based in Toronto, has expanded its green power service to Alberta homes and businesses, obtaining the electricity it provides from Alberta wind power sources that are EcoLogo(M)-certified under the federal government's Environmental Choice(M) Program. The company said it will source all of the power from two wind turbines newly commissioned at the Oldman River wind farm near Pincher Creek by Bullfrog supplier Alberta Wind Energy Corporation. In keeping with its commitment to bring new renewable power online, Bullfrog is also investing in Alberta Wind Energy to help expand the project in the future.

Alberta residents who choose to become "bullfrogpowered(TM)" pay a modest premium of 2 cents per kWh to green their electricity. This will add less than 50 cents per day to the electricity costs for an average Alberta household. Customers do not need any special setup or wiring to go green. Business customers, including those occupying leased premises or locations that are not separately metered, can also go green with Bullfrog.

Numerous businesses have already signed on to "bullfrogpower" some or all of their Alberta facilities including Wal-Mart Canada (see News Summary item), RBC Royal Bank, lululemon athletica, Mountain Equipment Co-op, Chocolaterie Bernard Callebaut, Upper Canada Forest Products, Halsall, Cotton Ginny, Climate Change Central, Red Bloom Salon, Good Earth Coffeehouse and Bakery, GAP Adventures, The Coup restaurant, Power in Motion, Auld & Company Management Consultants, REAP Business Association of Alberta, hikingcamping.com, and Goodman, McDougall & Associates.

Among Bullfrog Power's new Alberta clients is the chocolate factory and head office building Chocolaterie Bernard Callebaut, along with five additional locations. The legendary chocolatier will purchase more than 1100 MWh per year of wind power from Bullfrog. The initiative is part of a comprehensive set of environmental policies applied to the chocolatier's operations, including extensive re-use and recycling measures.

Eleven RBC Royal Bank branches in Alberta have also signed on with Bullfrog Power, including three in Calgary, four in Edmonton and one each in Foremost, Lethbridge, Pincher Creek and Red Deer. Four of the 11 will be brand new branches. This green power purchase augments RBC's existing green power agreement with Bullfrog through which 12 Ontario locations became bullfrogpowered. With this expanded agreement, the total amount of green, carbon-free power produced by Bullfrog's generation partners on behalf of RBC will reduce greenhouse gas emissions by more than 1,700 tonnes annually.

In a separate development, Bullfrog Power is entering into a new partnership with the Pembina Institute that will see the two organizations working together to promote the benefits of supporting clean, renewable power.

As part of the partnership, the Pembina Institute will align its "Wind Power by Pembina" program with the green power provider, transitioning its commercial and residential customers to Bullfrog while continuing its national Wind Power Computers campaign. The Wind Power by Pembina program was launched in 2003 to stimulate demand for green power and offer consumers an environmentally sustainable alternative to the default electricity mix on the grid.

Residential customers who sign up for Bullfrog Power through the Pembina Institute will receive a discount and help support the work of the Institute. Bullfrog will work collaboratively with the Pembina Institute to accelerate demand for green power and support the growth of the renewable power industry in Alberta and across Canada.

"We're delighted to have the support of the Pembina Institute," said Theresa Howland, Bullfrog's western region vice-president. "The Pembina Institute and Bullfrog share a commitment to increasing the market for clean, renewable power in our overall energy mix and this partnership will help us achieve that."

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