Catalyst chosen as supplier for first mass-market publication to print on carbon-neutral paper
VANCOUVER, BC-Rolling Stone has become the first mass-marketed magazine to print on carbon-neutral paper. Beginning with the June 28, 2007 issue of the magazine, currently on newsstands, the magazine is being printed on Catalyst Cooled paper, manufactured by British Columbia-based Catalyst Paper. Catalyst Cooled paper is manufactured carbon-neutral, meaning that its production process adds no carbon dioxide (CO2) to the environment. Catalyst was able to support the Rolling Stone initiative by first reducing its greenhouse (GHG) gas emissions by 70% from the 1990 Kyoto Protocol baseline year levels, then offsetting the few remaining direct emissions through a carefully chosen ecosystem restoration project. Rolling Stone prints on Catalyst's Electracote(TM) lightweight coated paper, produced in Port Alberni. The product has all the positive attributes of other Catalyst paper grades, including excellent performance on press, lighter basis weights that take less energy and raw materials to manufacture and transport, elemental chlorine-free production and the option of 100% certified fibre. Catalyst has a proven environmental track record, having become a World Wildlife Fund (WWF) Climate Savers partner in 2005. The company joined 12 major corporations that are on course to eliminate at least ten million tons of CO2 emissions annually by 2010. Catalyst has also implemented a new ecosystem-based forest management model in BC's Great Bear Rainforest and is a recipient of The Gift to the Earth, WWF International's highest accolade for conservation outcomes. Catalyst operates five mills at sites within a 160-kilometre radius on the south coast of BC. The company also produces market kraft pulp and owns Western Canada's largest paper recycling facility.