April 9-16, 2007

Outdoor retailer signs on to 1% For The Planet to support environmental causes

Mountain Equipment Co-op (MEC) has challenged the Canadian business community to join it in making a significant commitment to the environment. MEC set the bar by announcing its membership in One Percent For The Planet (1% FTP), an international alliance whose members--some 500 companies in more than 20 countries-earmark at least one per cent of their revenues each year to supporting environmental causes. For MEC, this will amount to an estimated donation of $2.25 million to environmental causes in 2007 alone.

"Business can and must be a force for change, if we are to overcome the environmental challenges facing the planet," said company CEO Peter Robinson. Canada's vast ecological wealth supports our communities, our businesses and our quality of life, he continued, adding, "The time has come for the business sector to take stock of what is most important, and move now to support community efforts to protect the environment."

MEC's membership in 1% FTP will add to the outdoor retailer's established reputation as a company committed to Canadian conservation and environmental initiatives. At the same time, it also provides a significant step forward for the alliance by giving it a cross-Canada profile. Alliance members are entitled to display the 1% FTP logo, which confirms for consumers third-party validation of the strength of a member company's commitment.

Community Foundations of Canada (CFC), the membership association for Canada's 155 community foundations, has been designated to promote participation in 1% FTP by businesses across Canada. "We will help connect business and environmental organizations and programs in their communities and we will build local environmental endowments, creating a source of ongoing funding for each community's priorities," explained CFC president and CEO Monica Patten. Canadian community foundations currently manage more than $30 million in environmental endowment funds for businesses and other donors.

Established in 1971, MEC has more than 2.5 million members throughout Canada and around the world. It has given over $9 million to Canadian environmental initiatives since 1987, when its grants program was established. More information is available from Tim Southam or Nadia BeauprÈ at Mountain Co-op, 604/707-4466, E-mail tsoutham@mec.ca,nbeaupre@mec.ca.

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