Cadbury expands green power use as Bullfrog marks first year of operation
Cadbury Adams has registered its national distribution centre in Hamilton with Bullfrog Power(tm), Ontario's first 100% green electricity retailer. The green power purchase places the confectionery company in the top tiers of corporate green power buyers in Canada. Cadbury Adams' Canadian headquarters in Toronto has been "bullfrogpowered" since April of this year.
Under the expanded agreement, Cadbury Adams will purchase 100% green electricity from Bullfrog Power for its national distribution centre. The total amount of green power produced by Bullfrog's generation partners on behalf of Cadbury Adams will reduce greenhouse gas emissions by more than 4,000 tonnes annually.
Bullfrog Power delivers power obtained exclusively from wind and low-impact hydro generators that meet or surpass the federal government's Environmental Choice(M) program EcoLogo(M) standard for renewable electricity. In doing so, the firm offers a new way for businesses, individuals and non-profit groups to support renewable power.
"This significantly expanded agreement demonstrates Cadbury Adams' ongoing leadership in environmental action among Canadian corporations," said Tom Heintzman, president of Bullfrog Power. "By bullfrogpowering their national distribution centre, the company has further reduced its carbon footprint and is helping to creating a cleaner, healthier environment for Ontarians."
"Support of Bullfrog Power is part of Cadbury Schweppes' greater global commitment to help combat climate change through energy efficiency and renewable technology initiatives throughout its operations," noted Cadbury Adams Canada president David Sculthorpe.
The latest, just-released report of the Carbon Disclosure Project, an annual survey of 2,100 of the world's largest corporations to assess how they are responding to the challenge of climate change, recognized Cadbury Schweppes as best in class worldwide for the third consecutive year. "Our aim is to have a positive and lasting impact on our environment and in our communities. This is everyone's responsibility, and at Cadbury Adams we aim to use resources with care, for the long term," said Sculthorpe.
The newest addition to Bullfrog Power's client roster comes as the company marked its first anniversary. Since its September 2005 launch, Bullfrog Power has expanded rapidly, signing up homeowners from across the province. Bullfrog has grown to cover most of the largest cities in the province, including the Greater Toronto Area, Ottawa, Hamilton, Kitchener, Waterloo and Cambridge, as well as numerous smaller centres and rural areas.
In addition, more than 80 businesses and organizations, including Wal-Mart Canada, Cadbury Adams, RBC Financial Group and the Credit Union Central of Ontario, have made the switch to Bullfrog Power, and new organizations are coming on board at an accelerating rate. Wal-Mart Canada made history in April by making the largest-ever commercial purchase of green power in the province.
Every month, Bullfrog continues to add new regions to its coverage area. Its commercial offering is available throughout Ontario. More information is available on the company's Web site, www.bullfrogpower.com.