May 1, 2006

Bullfrog's Green Index highlights leading-edge green power buyers

Bullfrog Power has just unveiled its first "2006 bullfrogpowered Green Index" of green power buyers in Ontario. The index recognizes leading-edge organizations that have opted to purchase renewable power from Bullfrog, Ontario's first 100% green electricity retailer. The company obtains power exclusively from non-polluting wind sources and low-impact hydropower generators who meet or surpass the federal government's Environmental Choice program EcoLogo(r) standard for renewable energy.

"The first annual bullfrogpowered Green Index acknowledges the significant role bullfrogpowered organizations are taking in helping to improve the environment in Ontario," Bullfrog Power president Tom Heintzman said. "By choosing to support green power in our province, these organizations are reducing their carbon footprint, and taking a leadership role in combating pollution associated with Ontario's 'business-as-usual' electricity production."

The 2006 bullfrogpowered Green Index is divided into five categories, based on the annual number of megawatt-hours (MWh) purchased. On April 20, Wal-Mart Canada became the first and only organization in the Ambassador category, (10,000 or more MWh/year) with the largest commercial purchase of green power in Ontario's history. In partnership with Bullfrog Power, the retailer will purchase 39,000 MWh over a three-year period. In the first year alone, this will reduce greenhouse gas emissions by approximately 7,000 tonnes.

On April 26, Cadbury Adams Canada jointed two other companies in the Steward category (1,000-9,999 MWh/year) as it announced its plans to purchase green power from Bullfrog Power to offset the electricity consumption of its Toronto head office, thereby reducing greenhouse gas emissions by more than 970 tonnes. The initiative is Cadbury Adams' contribution to parent company Cadbury Schweppes' global commitment to help combat climate change through a range of energy efficiency and renewable technology initiatives throughout its operations. Other firms in the Steward group include RBC Financial Group (nine locations in the Greater Toronto Area) and Credit Union Central of Ontario.

In the Herald category (500-999 MWh/year) are Keilhauer's headquarters, Upper Canada Forest Products and the Kortright Centre for Conservation.

The town of Caledon became a member of the Envoy category (100-499 MWh/year) as its town hall "flipped the switch" to Bullfrog Power on April 27. It is the first Ontario municipality to sign on. Among the other organizations in this category are Envirotech Office Systems, Eco Cleaners, Hidden Bench Winery, MPH Graphics, World Wildlife Fund-Canada, CTI Working Environments, Warren's Waterless Printing and all residences at Upper Canada College in Toronto.

The Advocate category (1-99 MWh/year) includes over 30 companies and other organizations, among them: Arbour Environmental Shoppe, Beach Solar Laundromat, The Delphi Group, Earth Day Canada, Forest Stewardship Council Canada, Grassroots Environmental Products, Green Living Enterprises, Investeco, Key Publishers, Lake Ontario Waterkeeper, Merlyn Power, Nadurra Wood, Outstanding Promotional Marketing, Pace Architects, Richard Ivey Foundation, TerraChoice, Walter & Duncan Gordon Foundation and Wellington Financial LP.

More information is available on the Bullfrog Power Web site,

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