GM Canada to continue as Car Heaven sponsor
TORONTO, ONT-The success of the 2005 Car Heaven program has led General Motors of Canada to commit its continued sponsorship of the program through 2006. Last year, more than 13,000 vehicles were "retired" through the program, which was developed by the Clean Air Foundation and is supported by partnerships with GM Canada, Imperial Oil, the federal government, the Ontario Ministry of Environment and the Ontario Automotive Recyclers Association (OARA). Its objective is to accelerate the retirement of old, higher-polluting vehicles and promote a shift to cleaner alternatives. "Through Car Heaven we can get more new, cleaner technology on the road faster, and that's good for the environment," said David Paterson, GM's vice-president, corporate and environmental affairs. Car Heaven donors are offered tax receipts from their choice of 15 affiliated charities - either for the $60 set value or the bid value of the vehicle, whichever is greater - and their vehicles are towed free of charge by the OARA. For Car Heaven participants whose vehicles are in running condition and 11 years or older, GM Canada will continue to offer the $1,000 incentive towards the purchase or lease of any new GM vehicle in 2006. More information is available on-line at www.carheaven.ca or by calling 1-888-731-7311 (toll-free). In addition to Car Heaven, the Clean Air Foundation also manages the Mow Down Pollution, Keep Cool, Energy Smarts, Switch Out, Cool Shops and Climate Air-Connections programs. Details are available at its Web site, www.cleanairfoundation.org.