January 23, 2006

WWF-Canada begins $2M climate change fundraising campaign

TORONTO, ONT-A major new climate change campaign launched January 16 by World Wildlife Fund Canada (WWF-Canada) is using an interactive Web site, www.saveourclimate.ca, to elicit public involvement, with the goal of raising $2 million by June 2006. The Web site looks like a pristine Arctic sky but in reality, the group says, Canada's Arctic is being devastated by climate change. For a $20 contribution, people can have their names appear in WWF-Canada's Arctic sky as a personal testament to becoming part of the climate change solution. Julia Langer, director of WWF-Canada's global threats program, explained that raising $2 million will give WWF-Canada the ability to fight climate change by: dramatically increasing energy efficiency and reducing energy consumption; increasing production and availability of clean, renewable energy; preparing key ecosystems and species for some inevitable effects of climate change; and conserving and protecting large, wild forests that help slow the pace of climate change. Among the first people to put names in the sky were Toronto Mayor David Miller, authors Margaret Atwood and Graeme Gibson, and Olympic gold medalist Adam van Koeverden, as well as Tom Heintzman, president of Bullfrog Power, Ontario's first retailer of 100% green energy.

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