October 31, 2005

Waste Management honours top communities in first Freecycle Challenge

TORONTO, ONT-Waste Management Canada recently accorded eight communities top honours in the inaugural Freecycle Challenge. The winners included: Cowichan Lake, BC; Sherwood Park, Alberta; Saskatoon, Saskatchewan; Winnipeg, Manitoba; Midland, Ontario; Rawdon, Qu├ębec; Bathurst, New Brunswick, and Hants County, Nova Scotia. Freecycle(tm) is an Internet-based grassroots movement whose members give away and receive items for free in their own communities. The goal is to reduce waste and save items from needlessly going to landfills. In September as a lead-up to the annual Waste Reduction Week, Waste Management and Freecycle(TM) launched the Great Freecycle Challenge, encouraging members to increase the level of goods being exchanged in each community. Participating communities registered the number of transactions posted for the weeks of September 5-11 and October 3-9. Those achieving the highest-percentage increases were recognized as winners. "As a national sponsor of Waste Reduction Week and the first corporate partner of Freecycle we congratulate all the participating communities for their efforts to increase their use of the Freecycle Network," said Wes Muir of Waste Management Canada. "It is a practical way for people who have things to give away to connect with people who need specific items, reducing waste and encouraging reuse at the same time." There are 256 Freecycle communities across Canada, exchanging items ranging from appliances to furniture and sports and leisure equipment. They can be offered to individual members or local charitable groups, the only rule stipulating that all items posted be free, legal and appropriate for any age group. More information is available at www.freecycle.org.

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