November 14, 2005

Toronto Hydro targets "beer fridges" in conservation campaign

TORONTO, ONT-As one in a series of conservation and demand management activities, Toronto Hydro is running a "Fridge Unplugged" campaign. The first program of its type in Toronto, it targets the old, high energy-consuming "beverage fridge" that many Torontonians hide in their basement and/or garage. Older refrigerators are typically inefficient and can consume around 1,500 kilowatt-hours (kWh) per year or approximately $150 in electricity costs. Until November 30, 2005, Toronto Hydro will collect the first 2,000 fridges in the city free of charge and recycle them responsibly. Participants will receive a powerWise(tm) powerPack, containing energy-efficient products such as CFL bulbs and LED holiday lights. The total value of the Fridge Unplugged program is $300, taking the pick-up, electricity savings, the powerPack and recycling costs into account. To be eligible, the refrigerator must be in working condition and located in a single-family, residential home in Toronto. More information is available by calling 1-800-GOT-JUNK (468-5865) or on-line at

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