June 6, 2005

TORONTO - May 19, 2005

An environmental awareness campaign is being launched within the forestry industry next week claiming today's tree-hugger is in fact a tree cutter. The campaign, designed to educate the general public on the environmental advantages of sustainable forestry, is being kicked off at the opening of a museum to showcase Canada's first forestry station on May 27th.

"It made sense that with the launch of a museum that commemorates Canada's first forestry station that we come together to say proudly that using wood helps our environment," said John deWitt, President and CEO of ForestCare, the company spearheading the Campaign. "Cutting and then replanting trees helps reduce green house gas emissions because the wood that is used to build our homes is trapped CO2. In fact, every time wood is used we avoid using plastic and other non-renewable resources."

DeWitt has spent the last 25 years in the business of growing trees, including 10 years at the Ministry of Natural Resources teaching other growers. Today, he heads up ForestCare, a tree-growing company with a reputation for its ability to cut the time it takes to grow a tree by 20 per cent in the first year - a technology driven accomplishment that allows trees to be grown with less herbicides that involves no genetic engineering. And, it seems forestry companies are taking notice.

Jeff Leach, a silvicultural specialist with Tembec, a leading forestry company, praises ForestCare's seedlings. "Their seedlings show superior growth in their first year and dominate the microsites where they are planted. These stronger seedlings are an example of what help us successfully regenerate harvested lands," said Leach.

The opening of the St. Williams Interpretive Centre as well as the launch of the Cut a Tree Campaign will take place on Friday, May 27th. A facility preview will take place at 11:30 a.m. followed by lunch for media at noon and an opening ceremony at 1:30 p.m. Media are invited to attend.

For media information, contact: Lindsay Mattick, Brown & Cohen Communications & Public Affairs Inc. at 416-484-1132, ext. 5 (or lindsay@brown-cohen.com), or Wendy Kaufmann at 416-484-1132, ext. 3 (or wendy@brown-cohen.com

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