November 15, 2004

Nationwide program offers free cell phone recycling service

TORONTO, ONT-The Rechargeable Battery Recycling Corporation (RBRC) has launched its Call2Recycle(tm), nationwide cell phone and rechargeable battery recycling program. Under this initiative, all-in-one cell phone and battery collection boxes are being shipped to more than 4,000 participating retailers, communities, public agencies and businesses, providing a convenient, free service for cell phone owners. RBRC developed the program after a survey conducted on behalf of the non-profit group by Maritz Research found that while nearly half those polled did not know cell phones are recyclable, 79% said they would do so if provided with convenient drop-off points. "Expanding our recycling program to include the collection of cell phones is a natural fit for us," said RBRC executive vice-president Ralph Millard. "Our primary goal is to collect and recycle more rechargeable batteries, but an added benefit is the ability to provide a solution other than landfill for the growing number of cell phones no longer in use by Canadians." Program features also include 1-877-2-RECYCLE, a toll-free number cell phone owners can call to find out their nearest drop-off location; two Web sites, www.call2recycle.org and www.cellarecycler.org, dedicated to providing program information and drop-off locations. There is no cost for householders, retailers, communities or public agencies to participate. Cell phones collected through the Call2Recycle program wll be refurbished, recycled or resold when possible by ReCellular.
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