August 16, 2004

Toronto launch marks Canadian freecycling debut

The recycling movement took a step forward last week with the launch of - Ontario's first Canadian-based on-line clearinghouse for the recycling of free goods. On the Freecycle(tm) Web site,, donors can offer their unwanted goods for listing in a database searchable by anyone looking for free goods.

"Freecycling is a simple model with tremendous potential," said founder David Goyette. "People have things they want to get rid of. Other people are searching for those same things. We bring them together on-line. Donors list the goods they have. Searchers find the goods they want. They contact each other. All goods are free."

The primary purpose of is to demonstrate innovation and leadership in the recycling movement in order to reduce the amount of waste sent to landfill sites, incinerators and dumps. Inspired by the growing freecycle chat group movement in the United States, it has particular application in Toronto, where the daily trucking of waste to Michigan is a constant reminder of the urgent need for the city to find local solutions to locally generated waste.

" is cheaper than want ads and truck disposal services. It's less trouble than a garage sale. It's universally available. And it improves our ability to perceive solid waste as a resource - something that still has value even after it has served its primary purpose," Goyette added.'s initial Ontario donors include Toronto city councillor Michael Walker and TVO Studio 2 host Steve Paikin. A British Columbia service is expected to be on-line later this year.

More information is available from David Goyette, 416/484-8564, E-mail

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