August 6, 2007

Dell Canada, Purolator, GEEP co-host first GTA e-waste recycling drive

Residents of the Greater Toronto Area (GTA) dropped off 8.8 tonnes of electronic waste (e-waste) during in the space of just a few hours as Dell Canada, Purolator, and GEEP (Global Electric Electronic Processing), an electronics recycling company, co-hosted the first free GTA recycling drive late last month.

The one-day event was designed to provide an opportunity for GTA residents to discard unwanted computer equipment responsibly and at no charge. The drive was also intended to raise awareness of computer recycling and re-use options, and provide education on how to safely dispose of computers, monitors, printers and other computer equipment.

"The response to Dell's first-ever GTA recycling drive proves to us that our concerns and efforts are aligned with those of the community that we operate in," said Dell Canada president Greg Davis.

Dell completed the implementation of its global recycling program in December and lays claim to being one of the only companies in the industry to offer consumers free and convenient product recycling, worldwide irrespective of product purchase. The company launched its first program for helping home users and small businesses recycle equipment in February 2005, and extended that program to corporate and large organizational customers in 2006 through its asset recovery services. Since launching the free recycling program, Dell Canada has recycled more than 128 tonnes of unwanted computer equipment.

Also in 2006, Dell launched its first program for handling used printer ink cartridges. In the first quarter of the 2008 fiscal year, this program has recovered more than 6,000 ink cartridges for proper recycling.

Last year as well, the company awarded a $10,000 grant to the Recycling Council of Ontario for a similar one-day computer recycling event. The event, held in the Region of Peel, Ontario, collected more than 25 tonnes of computer equipment for recycling.

Environment Canada reports that every year Canadians bury or incinerate 158,000 tons of obsolete computer and electronic equipment.

Through a recently-launched long-term, zero-carbon initiative, Dell has set itself the goal of becoming the world's greenest technology company. Working in partnership with its customers, the company will pursue this global effort through activities such as information technology (IT) life cycle assessments, management of Dell's direct and indirect climate impacts and goals to reduce the company's carbon intensity.

More information is available at www.dell.ca/earth.

GEEP, based in Barrie, Ontario processes surplus and end-of-life items such as computers, monitors, cell phones, TV's, fax machines, etc. recovering renewable resources and secondary raw materials and, where possible, refurbishing reusable units for sale to global markets. The company began in 1994 primarily as a wire chopping and lead cable operation, subsequently expanding into the field of electronics de-manufacturing using proprietary state of the art technology. Operating under the motto, "Waste in...Commodities Out," GEEP is both ISO 9001 and ISO 14001 certified.

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