June 21, 2004

Sign-up begins for Great Canadian Shoreline Cleanup

TORONTO, ONT-Three hundred students gathered at Toronto's Eastern Beaches earlier this month to launch the official registration for The Great Canadian Shoreline Cleanup, a Vancouver Aquarium conservation initiative presented by TD Friends of the Environment Foundation. Each year, the Vancouver Aquarium organizes the Great Canadian Shoreline Cleanup as part of the International Coastal Cleanup. The effort will see more than 25,000 volunteers take to rivers, streams, lakes, oceans, and wetlands across Canada from September 11 through 19, 2004. Last year 20,000 volunteers gathered nearly 50,000 kilograms of garbage from 969.6 kilometres of Canada's shorelines. At the launch event in Toronto, the students cleaned up the Eastern Beaches shoreline, then made an art formation in the shape of a loon with a written message to Clean Up Canada. Their efforts will be photographed and videotaped from above, courtesy of the Toronto Regional Conservation Authority. Through the Great Canadian Shoreline Cleanup, the Aquarium hopes to change attitudes and behaviours surrounding garbage, i.e. to make Canadians think twice before throwing a wrapper out of their car window or 'butting out' on the street. The initiative is a free participation event. To volunteer for the 2004 cleanup, visit the Aquarium's Web site, www.vanaqua.org.
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