July 4, 2005

Innovative partnerships break new ground in corporate social responsibility

TORONTO, ONT-A new report from Canadian Business for Social Responsibility (CBSR) examines some significant breakthroughs in the area of corporate social responsibility (CSR). Three innovative partnerships serve to illustrate what CBSR president and CEP Adine Mees describes as "a new way of doing business." The report profiles partnerships between: NorskeCanada and World Wildlife Fund; Tembec and World Wildlife Fund; and Polaris Minerals and the Hupacasath, Ucluluet, Tseshaht, Namgis and Kwakiutl First Nations. "Seemingly a marriage of contradictions, these partnerships...are the practical interface between consumer demand and society's social values," says Mees. Recent products of such partnerships include the Canadian Boreal Initiative, First Nations business collaborations and a wide range of socially responsible products. While each partnership is unique, the report cites three key commitments that serve as a common foundation for success: a commitment to change, a commitment from senior management, and a commitment to shared goals. More information, or a copy of the report, is available from Andrew Frank of CBSR, 604/323-2714, andrew@cbsr.ca, Web site www.cbsr.ca.

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